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At Telekom Slovenia Group we are focused solidly on the future, to ensure a successful present for our users, employees and partners, and for society in general. It was with this conviction that we moved forward during a demanding 2009. We met our users' expectations by means of technological advances, and user-friendly services and content. We upgraded our business processes, set up a more efficient internal organisational structure, and secured opportunities for development in new markets. This is our path, and through it we aim to connect people and environments of all kinds. It is by no means a smooth path, but our know-how and innovation make us stable and strong.

Mission:
We are the first Communications Experience Provider. Our solutions offer first-class quality, reliability and security. We enrich our customers' lives by connecting fun, innovative and business content and applications. We bring people together to communicate, share and work. Our customers talk, laugh, write - communicate - with whomever they want, whenever needed: they are first. We work in a stimulating, exciting and challenging environment where teamwork gives us fun, leadership and inspiration to be the first. As the first, we create value for ourselves, and our customers, partners and shareholders. Vision: The first!

Highlights of the Telekom Slovenia Group in 2009

In 2009 the Telekom Slovenia Group:

• generated EUR 856.1 million of operating revenues, up 1% on 2008
• had 2,138,560 mobile telephony connections and 320,865 broadband connections at the end of the year offered a range of new broadband and mobile packages to users in all the key markets
• actively entered the Macedonian market by purchasing the second-largest mobile operator, thereby strengthening our position as one of the leading telecom operators in south-eastern Europe

• carry out a strategic optimisation of internal processes and organisational structure in all of the companies
• consolidate the operations of the new companies in south-eastern Europe
• provide new broadband and mobile services and content to users
• strengthen efficiency in all aspects of the business, and increase the value of the Telekom Slovenia Group

Development strategy: efficient, innovative and connected
+optimisation of operations and organisation
+focus on the user
+first in broadband
+strengthening of the companies' joint activities

In the Telekom Slovenia Group's strategic policy, the user is the focus of our present and future activities. The development of broadband, convergent services, and our mobile, internet and television content allow us to bring continual innovations to the user experience via our technologically advanced network. A core objective of all the companies in the Telekom Slovenia Group is increasing value for our users, shareholders, employees and partners.

At the Telekom Slovenia Group business plans are drawn up annually for the year ahead, with a projection for the next three years. The plan is approved by the Supervisory Board, at the proposal of the Management Board. In the business plan for 2010 and the projection to 2013 the Supervisory Board confirmed the existing strategy of development along five core pathways that have previously constituted our development compass.

Strategic objectives of the Telekom Slovenia Group
1. We see our vision of being "the first" as a business challenge within a framework of regulation and market liberalisation in a competitive environment. This compels us to utilise our competitive advantages in technology, marketing and organisation. We want to make sure our relations with competing operators are proper and fair, as an expression of market competitiveness and legally defined regulatory action.

2. We want to remain the driving force in building broadband capacity in Slovenia, and match the markets with the highest broadband penetration in Europe. The optimal combination of technologies for fixed and mobile 3G networks is our key competitive advantage, which we use for our own development and to satisfy Slovenian users. We are introducing new optical fibre
network access possibilities in FTTx provision (home, node, curb, building), based on the principles of economy and being close to our users.

3. We want to be among the first in Europe to complement the top quality of our services with convergent services and gradual reorganisation of marketing and network management.
Opportunities for synergy are essential to maintaining the leading market and technological position in Slovenia.

4. We will continue to address the TIME challenge (Telecommunication, Information, Multimedia, Entertainment), with new emphasis on all activities related to the development and supply of content. We support organic growth, with continual monitoring of opportunities and potential acquisitions.

5. We will continue the internationalisation of our operations by expanding into the markets of south-eastern Europe, where we aim to become the first alternative provider of telecommunication services and content in the region. Our achievements to date (especially in Kosovo) give us the strength to make major acquisitions, which we see as key milestones in transforming the Telekom Slovenia Group from being the leading Slovenian operator into a key provider for the entire region of south-eastern Europe. The Telekom Slovenia Group's strategic objectives and policies are also presented on its website