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Mercator Group one of the largest and most successful commercial chains in Southeastern Europe

Mercator Group is an international trade company decisively developing and expanding in the markets of Slovenia, Croatia, Bosnia and Herzegovina, Serbia, and Montenegro. These are all swiftly growing markets, in which Mercator builds mostly larger shopping malls in the capitals and regional centers with the largest potential due to the number of residents and the purchasing power. With its strategy Mercator aims to attain an important market share in a short time, and become the leading merchant on each market it already operates in, and plans to enter the markets of Macedonia, Bulgaria, Albania and Romania. Mercator’s vision remains unchanged: to become the leading fast-moving consumer goods retailer in the region of Southeast Europe.

Business results

Mercator net revenues from sales in 2007 amounted to EUR 2.4 billion, which is 18 percent more than in 2006. Further growth of net revenues in the year 2008 is expected to be affected by extensive investments and development of retail network, intense marketing activities, and strategic alliances in Croatia and Montenegro, achieved in 2007.

Constant development and growth

Mercator Group is the largest and one of the most reputable companies in Slovenia; it is also among the largest employers in Southeast Europe, employing nearly 20,000 people in all markets of its operations combined. Number of employees is growing with the expansion and development of the company. With professional service Mercator is one of the few trade companies in Southeast Europe with a web store, Self-Checkout services, mobile communication services, fair trade products, and tourist services – M holidays. More than one million customers are holders of the Mercator Pika debit or credit card. Mercator’s SEI (Store Equity Index) is 4,3 which is on an absulute scale one of the highest values in Europe. It shows strenght and value of Mercator brand, and reflects also customers’ loyalty and satisfaction with Mercator’s offer nad services.