For the first time in 2009, all types of financial services consumers such as employee shareholders, other minority shareholders, fund investors, insurance policy holders, bank savers, pension funds participants, borrowers and other financial services consumers have teamed together to create the European Federation of Investors (and other financial services users), in short "EuroInvestors" or EFI.

EuroInvestors was created in the summer of 2009, following the financial crisis which demonstrated the limits of the almost exclusive dialogue between regulators and the financial industry, largely ignoring the user side. EFI aims at representing and defending at the European level the interests of financial services users in order to promote training, research and information on investments, savings, borrowings and Personal Finances of individuals in Europe, by grouping the organisations pursuing the same objectives at a national or international level. Already about 45 national organizations of investors and other financial services users have joined us, and EFI already represents about two million European citizens.

Following the worst financial crisis since 1929, EFI's main objective for 2010 is to restore financial services consumers' confidence. For more information on EFI's key objectives and priorities, go to "Key Priorities".